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How a simplified newsletter affects click rate over a templatized version

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How bringing clarity to a donation form impacts donor conversion

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How a personal message of impact affects clickthrough rate on a recurring...

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How creating a mental conversation on the donation form impacted giving

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How a dropdown on a donate button affects donor conversion

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How personalization and gratitude affects conversion rate and average gift

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How additional cultivation impacts online giving

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How using an organization’s brand name in donor acquisition affects...

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How additional cultivation impacts digital engagement

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How the minimum gift amount asked on a recurring pop-up impacts overall revenue

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How communicating the impact of a recurring gift can increase conversion with...

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How communicating the impact of a recurring gift can cause friction to...

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How the cover image of an ebook increased results

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How clearly articulating the value proposition on the primary donation page...

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How an animated video ad image increased ad clickthrough rate

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How form formatting improved donor conversion rate

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How a “most popular” pre-selected value in the gift array did not hurt...

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How promoting a video, then retargeting video viewers with an offer decreased...

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How adding a signer to a recurring ask popup affects clickthrough rate

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Helpful language vs admonishment on a devotional landing page

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